Meet Brain-ee™: The Friend Every Child Needs

This isn't just another cute plush toy. Brain-ee™ is a specially designed character created by neuroscientist Dr. Caroline Leaf to help children understand and communicate their emotions in a safe, judgment-free way.

Why Brain-ee™ is Brilliant

🧠 Makes Mental Health Approachable
Complex emotions become simple when kids can point to Brain-ee™ and say "that's how I feel."

💬 Opens the Door to Difficult Conversations
Struggling to get your child to talk? Ask "How is Brain-ee™ feeling today?" Watch the walls come down.

🤗 Provides Comfort in Tough Moments
Anxiety attack? Bad dream? Overwhelming day? Brain-ee™ is there—soft, safe, and always understanding.

📚 Brings the Book to Life
Featured throughout How to Help Your Child Clean Up Their Mental Mess, Brain-ee™ helps children visualize mind management concepts and remember what they've learned.

🎯 Teaches Emotional Intelligence Through Play
Kids naturally project their feelings onto toys. Brain-ee™ gives them a healthy outlet to explore and express what's going on inside.

Perfect For:

✓ Ages 1 and up (safe and cuddly!)
✓ Children learning to identify emotions
✓ Kids who struggle to verbalize feelings
✓ Bedtime comfort and security
✓ Therapeutic play and emotional development

What Parents Are Saying:

"Brain-ee™ has become my daughter's comfort object. When she's upset, she grabs Brain-ee and it helps her calm down and eventually tell me what's wrong."

"This little plush has opened up conversations we never could have had before. Genius tool for parents!"

Soft. Safe. Life-changing.

Give your child the friend who helps them understand their mind—and the courage to talk about it.

Safe for ages 1+